They cater mostly to athletes and the outdoor community, but the thing that sets them apart (besides the fact that they actually work) is that not every style looks like it belongs on a fishing boat. ![]() Mission, which was co-founded by Serena Williams and Dwayne Wade, makes hats, towels, clothing, and accessories from highly technical cooling fabric. To keep myself cool, I have a couple tricks: I carry face mist everywhere I go, I use a peppermint essential oil roll-on, and I always wear a lightweight cooling hat from a brand called Mission. On any given weekend you'll find me hiking, trail running, gardening, or taking long walks with my wife. ![]() For someone who is pretty sensitive to the heat, I spend a ton of time outdoors.
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